If a licensee uses deceptive practices to attract new clients, what law may they be violating?

The Georgia Fair Business Practices Act is designed to protect consumers against unfair or deceptive acts or practices in the conduct of any trade or commerce. When a licensee employs deceptive practices to attract new clients, they are engaging in behavior that undermines market integrity and the trust that is essential for the real estate profession. This act is particularly focused on ensuring that businesses operate in a fair manner, making it applicable in this case where deception is used as a marketing tactic.

This law provides a framework that can lead to legal consequences if a licensee falsely represents their services or misleads potential clients. Violating this act could result in penalties, including fines and injunctions, which reinforce the need for honesty and transparency in business practices. Other options, while relevant to the real estate profession, do not specifically address the issue of deceptive practices in marketing as directly as the Georgia Fair Business Practices Act does.